You can buy insurance based on information only or after getting advice. The Financial Services Authority (FSA) regulates most sales of insurance in the UK. Insurance advisers must only recommend an insurance policy that's suitable for you.
When you get insurance advice, the broker or adviser looks at your individual circumstances and needs and recommends a policy to meet them. This often involves a face-to-face meeting, but you can get advice in other ways, for example by telephone, email, or through the post. Under FSA rules, if the advice turns out to be unsuitable you have the right to complain and, in some circumstances, may be able to claim compensation.
UK firms that sell insurance without advice still have to follow FSA rules, for example by providing you with certain information about their service and products (see next section). But if you buy this way it's for you to decide whether or not you think the policy is suitable for you. If things go wrong it may be harder to complain.
FSA authorised firms must follow certain rules and standards when dealing with you, including giving you certain information.
Before you buy an insurance policy the broker or company you deal with must give you a standard format ‘Keyfacts’ document describing the type of service they offer. This document will confirm, amongst other things:
For general (non-investment type) insurance they must also give you a Keyfacts document summarising the main features and costs of the policy before you buy.
For investment-type insurance they must give you a more detailed key features document which includes an illustration of how your investment might perform over time.
You can check whether a firm or individual is FSA authorised by using their online firm check service.
Most European insurance advisers are regulated in their own country, but you'll need to check this - and what rights you have should the product turn out to be unsuitable. Firms operating from outside the European Economic Area (or sometimes within it, but from outside the UK), or using an overseas call centre, may not be regulated at all.