Website of the UK government

Monthly figures

Traffic figures for the last three months - all Directgov websites

Not all visits go to www.direct.gov.uk. Directgov also exists on a series of related websites such as jobseekers.direct.gov.uk. Some websites are included on an estimated basis.

Month	Visits (all Directgov websites)
February 2012	34,194,924
January 2012	35,897,640
December 2011	22,567,495

Traffic figures for the last three months - www.direct.gov.uk only

Month	Visits	Page impressions
March 2012	21,195,008	65,792,362
February 2012	20,758,333	61,038,231
January 2012	21,943,960	67,084,909

Definitions

Visit

A 'visit' is defined as a series of page impressions delivered to one unique user.

Page impression (page view)

A 'page impression' is a file, or combination of files, sent to a user as a result of their request being received by the server. Some images and assets, such as PDFs, are excluded.

Unique user

A 'unique user' is defined as a uniquely identifiable visitor. This may be determined by using one or more of the following:

• cookies
• the Internet Protocol (IP) address plus a combination of browser type and operating system
• registration ID

ABC electronic

Directgov's web statistics are audited by ABC electronic. The last audit was in March 2011. The audit covered the main Directgov website.

• ABC electronic website Opens new window